Tuesday, May 26, 2015

Building links are effective but often it takes on nerves of the person indulged in the process. At times link acquisition may not be that effective and the reasons for these are many:

  1. Not the right links: If the links are not right and not from trustworthy sources, then there are higher chances of  being neglected by the Google. Also those links that are emerged from the page that have no authority are overlooked by the search engine. Links that are nestled in one place i.e. in the right side bar or those that are not authentic will not be counted by Google either.
    Not the right links
  2. Not the right content: Inaccurate content also causes problem in link building. Content should be evergreen and the visitors look for a piece of content that renders wide coverage of information under one singe roof. Also certain content does not match with the expectations of the searchers also are not interpreted by the search engines as on-topic etc.
    Not the right content
  3. Not the right domain: There might be some problem with the domain and one may not have the right domain. The domain might not be topic or content centric and are not as per the expectation of Google and searchers. Also many a times the search behavior is biased by the brand itself as there might be no brand affinity between the topic, that keyword and what is in the mind of the searcher.
    Not the right domain
  4. Accessibility or technical issues: On the final note there can be some accessibility or technical issues which lead to error in the page. As the content is not the displayed on page in the proper form and there will be some issue with the cache; all these will create problem with link building.
    Accessibility or technical issues

All the aforesaid will give a nut shell picture as to why the link building campaign is not working properly.  
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Why search engine optimization not work

Friday, April 24, 2015

Web designing is an ever learning process. It is that aspect where new innovations and developments emerge frequently. It is therefore mandatory for the web designers to enhance and update their web designing skills from time to time. Web designers have to design their website in such a manner that it is has eye catchy effect and it allures the target audience instantly. All these are possible only when the site stands ahead from its competitors in all the aspects.

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Followings are the tips where in the web designers can improve upon their designing skills:

Go innovative: It is required on the part of web designers to be ahead of times in terms of technology and new aspects. Web designers should chalk out newer ways to make their designs trendy, informative and enticing. They should chalk out and incorporate newer trends and templates in their site so that the customers are easily roped in and the site gets mammoth traffic.

Learn and identify good designs: In order to fabricate good designs it is mandatory that the designers learn to recognize the good design from the worst one and this emerges from constant earning and experience. The more experience the designer is the faster one can perceive the better design.

Research on design theory: In the swift moving competitive arena, one has to be in the game if one needs to understand the stuff from the source. It is vital for the web designers to read about new design techniques or trends. The designers have to study the design theory and must closely follow it and incorporate it in their designs so that they are able to create a WOW effect on their designs.

Read books, magazines and computer arts: A successful web designer is one who reads computer related work to keep updated. Magazines related to web designs and new trends will aid the designers to add cutting edge aspect in their work. Constant reading of such magazines will aid valuable insights to the designer. Also reading daily blogs, articles pertaining to latest design trends will give updated insights on the work.

Build healthy relationships: Active online and offline presence is important learning and motivational process and is the best form of learning. It is vital for the web designer to be involved in conferences, events, workshops etc. This act will enable exchange of ideas and will increase the coverage of the potential clients of the web designer.

Improve the style:  Designer has to play varied roles depending upon the project he/she is working upon. Working on the same stereo typed styles may be boring as change is vital in the tough competitive acumen. It is therefore better for the web designers to adopt new style and technique in their work to make the designs look appealing and interesting.

Constant learning of new aspects, eagerness to adapt to new changes enable the web designers to excel in their field.  

Top Ways Improve Your Web Designing Skills?

Friday, April 3, 2015

The world of SEO is being modified with frequent pace. There are several updates and advancements taking place on regular basis. Therefore, the SEO strategists are changing their tactics to attain maximum results in least possible time. However, the process of organic website ranking is very challenging and has a combination of techniques, which needs to be followed. If looked at the improvement in SEO techniques since the year 2010, results will astonish you.

SEO Services in 2010:

Till the year 2010, search engine optimization was the process with limited scope. However both on page and off page techniques were employed with webpages to make them listed on the top in SERPs. But, there were lesser complication and lesser rigid guidelines. With increased pace of spamming activities over the web in the name of organic rise in website rank, requirement of stricter algorithm from experts has increased effectively.

Though there were several browsers available but still a website could get better ranking without having multi browser compatibility and advanced programming components. Such elements were not required to that extend. With increased pace of challenges in this field, over the time new strategies have been developed. 

SEO Services in 2015:

There have been massive improvements in last four years and looking at the pace of modifications, it can be said that the face of website optimization is going to change with massive force till the year 2015.

The experts in internet marketing field are working to forecast the best suitable strategies in the field of highly competitive SEO trends in the year 2015. Following are the predicted solutions, which service providers are likely to apply in this process:

  • Creation of robots.txt files is going to hold major level of importance.
  • Updating the XML site maps and HTML site maps is going to remain the most significant component of SEO process in 2015.
  • Requirement of updating ALT tag for all the images is assumed to hold massive significance too.
  • Internal linking of long tail keywords to the website is very important.
  • Improvement in page speed and navigation speed is really important point in this field.
  • Adding social media icons and connecting your social media pages and handles through these icons helps you to keep your visitors engaged.
  • Responsive website design has become urgent requirement for you to increase impact of SEO strategies.
  • There should be frequent improvement in content and HTML tags to keep the website updated.
  • Providing authentic contact information in the contact us section of website is important to add credibility to the website.
  • There should be more focus on local listings of the business on the web to get more exposure.
  • Submitting articles on quality article directories and sharing it through famous social media platforms is mandatory.
These on page and off page search engine optimization techniques are brilliant and they offer simply advanced solutions to the customers. These predictions explain that future of web optimization is quite bright in upcoming years too and it holds massive benefits for the clients.

Compare SEO services in 2010 and 2015

Monday, March 30, 2015

Is your site mobile friendly? Or is it as per the new norms chalked out by the Google which states that it will under rank the sites that are not mobile friendly? If no, then give a thought as you will see your site slip down in the Google rankings.

Mobile optimization is the new buzzword in the internet arena. With extensive usage of smart phones people pursue everything online with their cell phones and so it has become mandatory to make the site mobile friendly so that the end users can access the site using their mobile phones easily.

Google is now working on mobile algorithm and is considering mobile usability as a part of its ranking calculations. From April 21st Google has rolled new mobile friendly algorithms that will have major impact on the search rankings. What is surprise is that what are the aspects that will be added or how it will have effect on the search ability of the web site.

Over the time Google has increased its emphasis on mobile friendly sites and testing those using mobile friendly icons. The major search engine has also added mobile usability reports in its Webmaster tools. To create awareness of the advantages of mobile friendly sites, Google has sent mobile usability warnings to webmasters with non mobile friendly sites.

All these aspects are pointing to one particular thing of impending shift to make the site mobile friendly in order to get top rankings in the search engine listings. There are certain basic elements to make the site mobile friendly:
  • Run the site through Google’s mobile friendly test. This can be done by running the most important pages through the tool and one can get clear idea of which elements one need to work.

  • Incorporate responsive design, mobile app or develop a separate site for mobile devices.

  • Do away with the most common mobile mistakes like blocking of Java script, CSS and image files, faulty redirecting, inappropriate cross links and slow loading of mobile pages.

All the above tips will go a long way in making the site mobile friendly. This step of Google is the great news for mobile users as it will help them to access all the sites using their mobile as all those sites that still do not have a mobile friendly site will deliberately go and build one.

All the entrepreneurs must keep three vital aspects in mind:
  • Must test the website using the Google’s own mobile friendly test.

  • Study the amount of mobile search traffic that is arriving at the website.

  • Resort the help of web professional so that your site can be made mobile friendly and can rope in umpteen numbers of web visitors.

Gear up for the mobile friendly ranking algorithms and make the site more responsive to mobile devices. It is crystal clear that the future exists on smart phones and tablets rather than on desktops or laptops browsers.

Ready For Google Big Update, Mobilegeddon 21 April

Tuesday, March 24, 2015

With increasing awareness among the consumers about the online shopping, there has been growing importance to have and maintain out of the box web sites from enterprise point of view. Every enterprise wants to entice maximum audience to its site.

For this one has to have best web site that lures the attention of the audience instantly. Designing a web site is an ongoing process and one has to be creative and must stay abreast to latest developments and innovations.
Some of the new ideas for web designing have been buzzword in the web arena that have been moulded and evolved and have been incorporated by most of the designers.

  • Responsive web designs: As consumer makes use of mobile and tablet to surf the internet, there has been growing need to architect the website in such a manner that it gets easily accessible in these platforms as well. This has resulted in the new ideas of responsive web designing wherein the users can view the same content with different layout that has been fabricated in tune to their screen size and device.
    Responsive web designs

  • Single page websites: The traditional website has umpteen numbers of pages on the site that has full navigation encouraging the visitors to divert from the home page whereas the new idea of single website enables easy navigation, convey linear and controlled to the point message. This aids the visitors to focus on important details.

  • Scrolling:  With increasing use of mobile devices small screens have forced the visitors to do more of a scrolling spree so that they can read all the content on the page. Visitors today are more familiar to scroll down the site to read more information that can open up possibilities for layout of the website.
  • Flat UI: Flat user interface is an emerging concept that is been implemented on many websites. Here content is given more important and it tables in basic designs with less distracting elements. Flat UI technique adopts much more basic approach with less image intensive design.
    Flat UI

  • Fixed header bar: The vital part of keeping the website is making it easier for the people to navigate. For this the new idea of fixing the header bar to the top of the browser window has emerged. This allows the user to scroll back to the top easily in case they want to navigate further.
    Fixed menu

  • Large type: As resolutions of the screens are increased over the past few years, the idea of raisin the standard font size of paragraph on the web to make it more readable and clear to the visitors has emerged. This has led to emergence of incorporation of large headers that make instant and immediate impact of the visitors in web design. Such large type headings can aid in communication of the goal better on one hand and on the other it aids in developing interest to the readers.

  • Flash/ silver light/Java scripts/CSS/ HTML 5 animations: These techniques bring the website to life and create unique browsing experience. 

Other new ideas like large backgrounds, parallax scrolling, video backgrounds and high resolutions screens have become core in web designing arena.

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Here come new ideas for Web designing

Tuesday, March 17, 2015

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